How much is Melbourne worth? Someone in America thinks its worth about $200,000, melbourne.com that is, reports the smh.com.au technology section recently, in an article about the loosening of rules surrounding the ownership and trading of .au domain names.

Domain name ownership is a basic insurance level of retaining control of your brand online. Why bother buy mybusiness.net.au when you already have mybusiness.com.au? Although extension like .net are less used by searchers and consumers, registering these domains is a great way to protect your corporate identity online.