Warning - you must engage! Start-up businesses look online
The bleak economic outlook could be set to precipitate the start-up of a whole lot of new businesses. A recent story in the SMH reports that many of those who may lose their jobs in the fallout will turn to starting their own businesses.
The story also came with a warning:
Your website needs to be a medium for you to engage with clients, for them to feedback to you, to tell you want they want and need. With other brands out there providing engaging, level and social experiences, you need to move forward from web 1.0 brochure ware websites (so year 2000) and start playing in the web 2.0 space.
''We're also seeing an increased number of sole traders starting up businesses in areas they are already skilled or experienced in. We believe these (people) are often connected to firms laying off employees.''
The story also came with a warning:
Spending heaps on brochure ware (that is, an information-based site) may be hard to justify if you're not able to quantify the conversion rate.
In fact, 61% of those with sites surveyed by Melbourne IT last year have information-only content.
Your website needs to be a medium for you to engage with clients, for them to feedback to you, to tell you want they want and need. With other brands out there providing engaging, level and social experiences, you need to move forward from web 1.0 brochure ware websites (so year 2000) and start playing in the web 2.0 space.
What are the fundamentals of economy and business?
Reply to this
I have no idea really about the fundamentals of the economy!
But the fundamentals of business online are focusing your message in to your audience and making sure that you are being heard, being findable on the web, and making sure that you have easy mediums of communications and purchasing for your customers.
Fundamentally, produce outstanding products and services that WORK, and people will talk about them. Give them a voice and a means to spread the word, and they will talk about them even more!
Reply to this
Here you can find some tips for that, I found this great blog, very useful SEO: a natural path of Internet Marketing?
Reply to this
Hey there,
Thanks for the comment and the resources you have linked to. Keep it coming!
I've written a number of online marketing and SEO articles, you can view them at www.thompsonmarketing.com.au
Reply to this