How many people want to be number 1 in search results on Google!

Almost every client, present and future, actually every person that owns a website, that I talk to wants to know how to feature in the top natural search results on the search engines.

But does your website deserve that position?

Google's mission is to deliver searcher's the most relevant and up to date results, not to serve your business interests. If you want to be that, then you need to make sure that the content on your website is the most relevant (to the keywords you are going for) and up to date (continue to produce and refresh great content).

This requires a whole lot of work, but if you generate great content, your reputation will spread, people will link to your website. Great content, and inbound links to your website will help you on the way to great search results.

A lot of time and effort is spend on meta tags and keywords, on seo friendly codes and URLs, and other measures. These things are important, but there are just small ingredients in the overall optimisation recipe.

Time would be better spent making your website attractive with great content and information, attractive first for humans, then for search engines...

not the other way around