It would seem that the actual words in a URL play a part in search engine ranking. I have no problem ranking in a search for my own company name and blog name.

It helps if your website is actually about the topic that you are trying to get ranking for, and what better way to show that than to have your keywords in the domain name.

I'm experimenting the importance of this factor at the moment, and have registered a few domains on behalf of a client, setting up mini websites at each.

Some of the sites and keywords I am going for include:

Professional Sales Coaching - www.professionalsalescoaching.info

Coaching for Sales Leaders and Managers - www.coachingforsales.info

Sales Coaching Blog - www.salescoachingblog.com


What are your experiences with domain names and search engine rankings? Feel free to leave comments below.